Why Instagram Stories Are A Must-Use For Businesses

For any business to grow, it needs to maximize profits while lowering costs and having a high ROI. Instagram Stories feature with its massive reach can be able to create brand awareness, engage lots of people, and in turn increase sales.

Instagram Stories boasts of 300 million daily users - over a third of which view Stories every day.

In fact, some businesses like Drive Now saw a 3 times increase

in the leads and 10.7% decrease in cost per click ads when it used a special offer ad in Instagram Stories to reach new customers.

Retailer Country Road, while promoting Capsule, reached a larger audience of 409,000 customers, had 83,000 video views, and also enjoyed 18 times return on ad spending.

Whereas, Asos, an online fashion retailer, used videos to increase brand awareness and engagement in the USA and the UK. This led to a 3-point rise in brand awareness and a 14-point increase in ad recall.

Moreover, seeing as Instagram Stories can be used in many different ways, not only can all kinds of businesses benefit from it, but it can also keep engaging customers in many ways. Further, it has several features like geotagging and hashtags that make it easier for customers to find a business and connect with it.

Find out more reasons why your business must use Instagram Stories from the infographic which you can see through the link below.