Why Personality is Important in Business Blogging

‘Keep your personal life out of your business blogging’ is a piece of advice that’s sometimes given to business owners. And while it’s true that prospective clients probably don’t want to read about what you had for breakfast, when you're using a medium like blogging for your marketing, it’s worth remembering its history. The modern blog developed from an online diary form, and as a result, people expect a certain amount of personality to show in any blog — even if it’s a business blog.

People Like Talking to People

Human beings are social creatures. Evolutionarily speaking, we needed other human beings to survive — we hunted in packs, and given our relatively fragile physical form, there was safety in numbers. Scientists are beginning to realise that social connections are just as important to our wellbeing (physical and mental) as adequate food and shelter.

But what does this have to do with your business blog? Human beings seek out social connections. They like to talk to other people. Think about how frustrating it can be talking to a machine when you phone a utilities company, and how much of a relief it is when you call a helpline and get to talk to an actual person. A business blog works the same way. If your business blog can show that it’s been written by a person, if you can fulfil in some way that social need, it will be infinitely more attractive to clients (current and prospective) than one that sounds like it’s been created by a smart computer.

Personality Ranks Higher on Google

Quality content that sounds like it’s been written by a human being with a personality ranks higher. This is precisely because people seek out people. Ultimately, a search engine’s function is to help people find things they want — services, people, places — so it makes sense that it would rank higher the kind of information that people are actually hoping to find.

Personality doesn’t mean ‘over share’

Having a business blog that 'has personality’ does not mean sharing every banal detail of your life. Letting your business blog be flavored by your personality never means the content doesn’t need to be relevant to your business. Let’s return to the ‘what you had for breakfast’ example. Now, if your business is a food-related business, or even a health-related business, what you had for breakfast might actually be relevant and interesting to potential readers of your business blog. And of course, if that were the case, it could be perfectly reasonable and helpful for you to write about your porridge. But if your business is a motor mechanics or a web development company, what you ate this morning may be less relevant.

It's worth remembering, too, that there are lots of different kinds of personality. Your business blog does not necessarily need to be loud and flashy to have personality. Rather, it should reflect the personality of your business, and, if you have them, its people. This goes back to some pretty basic and universal marketing stuff: what are the values of your business? They'll give you a pretty good idea of its personality.

Ultimately, you want your business blog to be helpful to its readers. If it's not helpful to its readers, then they won't be interested, and the blog won't end up being helpful to you.

The content should also be interesting to you. If you're not interested in it, how you possibly hope to get other people interested in it? Especially if you're nervous about where the boundaries lie between 'personality' and 'too much information', writing about what interests you and your business is also a good way of fairly effortlessly injecting a bit of personality into your business blog.

So perhaps a general rule of thumb for content might be to ask first if it's interesting to you, and second if it's helpful for potential readers and customers. If a topic ticks both those boxes then it's sure to be ideal for your business blog. Remember that a business blog is not just about getting people to your website—it's also about keeping them there, and hopefully turning their visit into some business. If your business blog is interesting (that is, it has personality) and helpful, you're certainly increasing your chances of converting a site visitor into a customer.

This article was written by Joel Mayer for AWM, your local SEO Consultants.

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Things to Know about Nursing Homes: Choose the Best Ones for Your Loved Ones

Taking the decision to put your loved one in the care of some other people is definitely a tough decision but it cannot be ignored when older people need full time medical attention along with love and care. You can hardly get any time out of your busy daily schedule to give proper medical care and attention that your parents or grandparents require at this age. At such times it is best to look for a properly trained and professional care provider for them.

Many a times people choose to hire certified nurse to stay at home to take care of the aged and invalid people, but that cannot always be feasible for everyone as you the patient may also require some medical equipment assistance with medicine and care. You cannot get all these requisites at home all the time. The second option left in such a situation is to put the patient in a nursing home where all his needs be it medical or emotional can be taken care of by trained staff.

But choosing a good and reliable nursing care facility can be a tough job as the cases of nursing care negligence are rising with every passing day. There are so many nursing centres in the UK that specialize in different areas and they all claim to be the best. But there has to be just a few that meet all your requirements and fits bets for you. You can start by asking people who have their loved ones living in these facilities as residents. This can get you first hand and genuine review about the services and the standard of medical attention provided to the residents there. It is important to choose a nursing care facility closer to your residence as you will not like to miss your parents because of the distance you need to cover to meet them. Another benefit is that you can easily and quickly reach them in case of emergency.

Local employment agencies can help you find a good nursing home in your locality. A good nursing care facility should be able to provide nursing care along with rehabilitation measures to the residents to help them overcome or cope with their illnesses, disabilities and injuries. There are different types of nursing homes for different kind of needs of the people coming there. Some facilities are meant for those who need assistance only occasionally and want an independent feel while staying away from home. Independent living homes are for people who do not suffer from any diseases or illness and can take care of themselves most of the time.

The other type of nursing home is for those people who are ill and incapable of taking care of themselves on their own. They need skilled staff to take care of them all the time. In such facilities experienced doctors and nurses are present at all times to take care of the inmates. While choosing a nursing home for your parents it is important to understand and consider what kind of care and assistance they will need. Also check some important aspects like the availability of licensed nurses, doctor on call, social workers and other health professionals.

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Monday Post

 Happy Monday to everyone; have a great week ahead to all.  I’m just fine and thank God I feel no pain. I’ve read some statements of women -who also have myoma uteri- and they suffer terrible pain everyday.

My husband always says that my health is the most priority. I agree but I also want to keep my womb. I’m still in my herbal treatment; I realize this treatment needs times. 

 

For Blue Monday, I share here my favorite foot file. I bought it at a Body Shop store. A foot file is used to remove calluses and to smooth the skin of the feet. I like this blue foot file as its spoon-shaped and the double-sided filling tool make the foot filing is easy and fun to do. I never worry that it will harm the soles of my feet. It leaves feeling smooth and soft on my feet.

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Personal Grooming

This long tailed monkey (I forgot to make a note of his specific name) had to groom his tail by himself as he’s alone in the cage. The shot was taken through thick glass.

 Animals frequently clean themselves to keep their fur, feathers, scales, or other skin coverings in good condition. This activity - known as personal grooming, preening, or auto-grooming - promotes hygiene. Dead skin and foreign objects such as insects, ectoparasites, leaves, dirt and twigs, are some of the items typically removed (source: wikipedia).

Camera Critters

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