A Happy Family

The Importance of Customer Appreciation Program

>> Oct 19, 2011

When it comes to customer retention strategies, keeping customer royalty is one of significant ways. Whether your business is a small or large one, customer loyalty is very priceless to your continuing business. When there is customer loyalty, the customer retention rate will be increased and the business tends to grow.

Since customer retention is about maintaining your customer, you should focus on developing programs that aim to enhance customer brand loyalty. Why is it essential to keep your existing customers? First of all, there are some marketing studies conveyed that creating new customers will need expenses ten times more costly. Fred Reichheld said -in his book The Loyalty Effect- that a 5% progress in your company’s customer retention rate will give about a 25 to 100% raise in earnings. Developing your company’s returns and productivity will be much easier if there’s high customer retention rate.

As mentioned before, keeping customer loyalty should be a fundamental element of your business marketing strategy. You can expand the business by reaching new markets, but don’t ever leave your existing and loyal customers. Loyal customers will apply your products (goods or services) many times. Since there’s trust and good relationship, it will be easier for you to sell higher volumes to loyal customers; and it also means larger sales and revenues.

Being appreciated is already becoming one of basic human needs. That’s why in maintaining your customers, applying customer appreciation program could be the most effective method that you should think about. The more your company appreciate the customers, they will trust more your services and products. Giving personalized holiday gifts for clients is only one idea in appreciation marketing.

If you have many loyal customers, your business will be safer in the competitive market. They can also become your brand promoters as every pleased customer will refer and recommend your business to others. Don’t underestimate the helpfulness of word-of-mouth marketing!

Holiday season is only a few months ahead. You can use this special moment to increase customer service and build brand loyalty to your customers. You can create customized christmas wrapping paper by mentioning company logos, photos and personalized greetings.

There are some other ideas, such as sending greeting cards, calendars, photo prints, candy bars and many other personalized items that you can award as a gratitude to your customers. For your successful customer appreciation program, you can get help from providers like CustomerRave that will advise the most proper reward program based on your company’s unique requirements.

A Fountain in the Night

This fountain located in the front of Cipanas Palace (West Java, Indonesia), one of Indonesia Presidential Palaces.Watery Wednesday

The Sixth Day in Surabaya

>> Oct 18, 2011

Today is my sixth day in Surabaya (East Java, Indonesia). I’ve been very busy for the past few days. My father needed my help to prepare all his matters that related to his pilgrimage. This Monday, my father, brother and SILs have gathered in the hajj dormitory in the city. Tomorrow Tuesday, they will leave the country by Saudi Arabian airline. Hope every thing is going well there. I really wish my father will be back from his pilgrimage in better health condition. Who knows; miracles can happen!

My husband and I plan to go back home this next Thursday. For my late Blue Monday post, I’ll share the plane that we rode in last week and one quick shot of my father and brother in their hajj uniform.

Camera Critters: A Monkey

>> Oct 16, 2011

Right now I'm still out of town, visiting my father in my brother's home in Surabaya, Indonesia). I saw this monkey two nights ago; while my husband and I were buying things at the store nearby. He was trained to do some different tricks. I felt pity for this monkey.

Investing in Colombian Hotels

Colombia is seeing a boom in the construction of hotels, like no other country in the world in 2011. It seems strange a country that has a reputation of being dangerous and corrupt is seeing so much investment. The northern end of Colombia is full of white sandy beaches, perfect for relatively low-cost holidays, excellent weather all year round, and is a short distance from the United States and Europe.

Backpackers who are on party holidays have always been attracted to Colombia. Now we are seeing a more mature and sophisticated traveller, as the better hotels and better services are being built. Flights to Colombia are numerous, and the country has a high number of airports. Here is a look at some of the main issues to consider, and the recent improvements in relation to investing in hotels in Colombia.

· Evaluation. Evaluation of any real estate and predicting realistic returns is not easy to do. The use of sophisticated property valuation software and hotel valuation software with the functions and features to incorporate local conditions is essential for correct calculations. The professionals who can analyse this from their experience are also essential.

· Independent Legal Support. Not unlike any foreign country, and particularly in Colombia, having your own independent and legal support is mandatory. The last thing you want to be using is the seller’s attorney. You need your own legal support to communicate with tax advisors in Colombia. You need to work with real estate agents with a reputation for excellence and openness.

· English Translation. It can be difficult to find an English translator and interpreter to handle the legal issues you will confront. While there are a growing number of younger Colombians, who do have excellent English ability, at this level of business, you are going to need an outside professional. The available information on taxes, rules, laws and residency permits can be difficult to find in English.

· Ground Work. You should expect considerable more ground-work than compared with other similar ‘gringo’ locations. There just has not been the investment in the past for those facilities to be available in your language.

· Visas. Colombia is known for complicated and outdated visa practices. This is starting to change, and visa application processes are being simplified. Visas are not as complicated as they once were, and the chance of bribing your way to a visa is also being diminished. Long-term visas are easily obtainable for investors in business and real estate alike.

· Locations. Colombia is still a country torn from many years of internal conflict. Knowing where to go, and not where to go, is extremely important.

Buying real estate and the buying of hotel real estate is a pretty straight-forward process as long as you have your own independent support. The local economy is not waiting around for anyone, and you will see a large number of hotels and other accommodation already well into construction.

The Sheraton has invested in two towers in the beach town of Cartajena, when their original plan was to build one. The fact that you will have little in the way of language and international support without bringing your own shows how open the market is. If all that support was already there, that would mean you are too late.

/image: canstockphoto.com/