Tips for Successful Amazon Keyword Strategies

Are you thinking of pepping up your Amazon strategy? Remember Amazon is certainly one of the leading online shopping destinations. It is today, regarded as a significant search engine meant for product-related searches. For being successful on Amazon, you must ensure a couple of things: a fabulous product that really sells and a fully optimized product page that would make it easier for customers to find it. To generate highly optimized pages, it is essential to treat, as well as, optimize those pages just in the same manner as you would treat any other web page.

Just like any standard search-centric optimization, it is essential to begin with strong keyphrase research for understanding clearly what your customers are actually looking for. While chalking out your keyphrase strategy, it is essential, to keep in mind these differences such as query length, query types, search volumes and conversions. Here are some amazing tips that would help you every step of the way while generating winning keyword strategies for Amazon.

image:pweek.org

Kinds of Queries

A chunk of present day searches on conventional engines is supposed to be question-type searches. Consumers come up with queries regarding some problems they are not able to solve themselves or about things they are eager to know about. For instance, the queries could be what is the best DSLR camera or how could one take a night shot etc. After a thorough evaluation of the best 100,000 Amazon searches, it was determined that 98 percent of the searches on Amazon were brand-specific or product-specific. The rest of the searches were generally book titles and movies. Almost all the Amazon searches are category level searches or branded product searches.

Query Length

The search query length on Amazon is quite different from other conventional search engines. Research results demonstrate that 65 percent of Amazon queries were really short comprising two or maybe three-word queries. However, searches on Google and other traditional search engines usually tend to be constantly changing and relatively longer.

Conversions

You are fully aware that it is just not enough to attract more and more traffic because traffic alone would not be sealing the deal. The longer queries usually result in higher direct conversion rates. Top-level short queries, however, result in search refinement and additional clicks. This implies that while optimizing the product pages specifically, for search, you must strike a wonderful balance between gaining the large-volume short terms and quick conversions.

Search Volume

Since Amazon does not come up with accurate search volume, several search marketers are used to taking Google AdWords data that acts as a proxy. However, this data is not always error-free and accurate because of the existing differences in the kinds of queries. In order to obtain more accurate and realistic numbers, it is recommended to run a test campaign through Amazon Marketing Services. If you have no clue regarding what could be your initial step, we recommend the resources discussed below.

• Google Shopping Trends would come up with shopping-specific results either by region or by category.

• Amazon Autosuggest menu is a wonderful way of finding relevant Amazon terms. The data that you come across in the autosuggest drop-down could be effective in identifying top long-tail phrases or terms. You could initiate with just a number of product terms and soon, you would come up with a complete list.

• Related searches’ functionality would be generating certain terms. This nifty widget would be triggered the moment a basic search is performed and would be appearing above the results.

Conclusion

This article should be helpful to you if you are thinking in terms of planning paid or organic Amazon campaigns. The discussion above should motivate you on generating relevant and meaningful strategies for optimizing product pages and driving paid media results.

Author Bio: Margaret Fischer is a SEM specialist in a reputed SEO firm in Austin. She has worked on a number of branding and marketing projects in the past and is an expert in social media integration in SEO ventures. She has also worked extensively with different keyword generation tools. She also writes a blog to guide and motivate marketers and professionals.

 

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How can you identify the pests in your home?

The first thing to say about household pests is that the vast majority of them are more of a nuisance than anything else. That being said, there are some pests which can cause damage to your home or which can bite or sting you or members of your family. This is why it's useful to be able to identify bugs that you may come across. Although, whatever bug is causing the problem you should really try and resolve the issue as soon as possible; no type of pest infestation will go away on its own.

termites-image:en.wikipedia.org

We are going to take a look at the most common types of pests that can be found in homes. We will tell you about those pests which may cause the most problems in terms of damage and personal risk.

The most common types of pest in homes

Ants are one of the common types of pest you are likely to come across in your home. There are several different species of ant in North America and they can all be a nuisance if they come into your property in search of food. Several different species of ant can also sting or carry disease so you need to make sure you take immediate action if you have an ant infestation.

Cockroaches are not as common as ants but they are very unpleasant if you come across them in your home. If you suspect you have a problem with cockroaches you can try using an online resource to identify which type of cockroach is causing the problem. This identification process can help you ensure that it's definitely a cockroach you are dealing with.

The last common pest we are going to look at in this article is the termite. It's often really difficult to identify a termite infestation problem because they tend to cause significant damage slowly. You may be able to spot termite tunnels around your property or, if you look carefully, you may see their feces.

Of course, these are just a few of the pests you may need to identify; there are many more.

How you should deal with a pest infestation

You should never just leave a pest infestation and hope it will disappear; this is never going to happen. As soon as you suspect you have a problem with pests you should call a Burnaby exterminator to deal with the situation. They can help you to confirm you have a problem and they can tell you the process they will use to make sure your home becomes a pest free area again.

Pest control treatment can include the use of a barrier liquid to prevent pests from getting into your property and the laying of baits to rid your home of any pest infestation which is present.

Hopefully, we have helped you identify some of the more common pests that you could find in your home. Remember that, no matter what the pest is, you should seek help with the problem as soon as possible.

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4 Family Friendly Shows on Netflix

In the Philippines, an affordable TV’s best friend is a Netflix account. Talk about bang for your buck, Netflix offers what seems like endless choices of content and in different genres, it’s a sure thing that you can find more than a couple of shows that you could enjoy with your family on a weekend. What’s better than watching a show with your family in the comfort of your living room. The best part is that it could end up as a tradition you practice on a regular basis. 

Once Upon A Time

This show puts a twist on your favorite fairy tales and starts with a woman who finds out she is the daughter of Snow White and Prince Charming and this is set in modern times. The town it is set in is filled with characters from your favorite story book, they all have the traits of these characters but living in this modern world. The story book element will entice the kids to watch their favorite characters in live action form without boring older audiences because of its real world lessons and setting.

Merlin 

Everyone knows the legend of King Arthur and the wise wizard Merlin, this is not that story, not exactly. This show focuses more on Merlin’s journey towards that wise wizard he is now known for. It shows him practicing magic while serving the then Prince Arthur. A show with magic, light humor and mature themes is a great combination of fun and serious tones. Plus there’s a dragon in the show, no matter what your age is you’ll appreciate a dragon for sure.

Young Justice

Yes, it is an animated series and no it is not just another cartoon. This series focuses on the sidekicks of your favorite heroes and their journey to be their own hero. There are also cameos from the main heroes themselves throughout the season. There’s a great balance in character development that it doesn’t just revolve around one character. These perfect mix of comic book characters and intense plot lines will keep anyone engaged.

                                                                                 

Robin Hood

A great adaptation to a classic character, this series revolves around Robin Hood and his band of merry men doing good when they can. The colorful costumes and characters keep the story light and amusing. There is also enough action to keep you engaged in the series. The good thing is as much action there is in this series, there is no killing so it is a safe series to watch with your children. The episodes have a great mx of fun, drama and action which caters to the whole family.

No matter what age your kids are or what genre you’re looking for you are sure to find at least one of these shows to be appropriate for the family. This list is just scratching the surface for family friendly shows. Netflix also regularly updates their library with new seasons and new series’ to discover so it is close to impossible for you not to find a series for family night.

About the author:

Esther Diaz

A 22-year-old graduate of multimedia design, DIY enthusiast, make-up lover and has a love-hate relationship with desserts. I dream to be soon one of the known bloggers.

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