Power of Instagram in Cosmetic and Beauty Care Product Marketing

Skincare and beauty product marketing is a billion dollar industry, and increasing amount of money is being spent on this day by day. As digital marketing and social media are the ideal consumer product marketing channels of the age, online marketers are always looking out for new and innovative methods to get more results through this.

Social media has an advantage over the conventional modes of marketing in terms of engaging the prospective customers with a high degree of interaction and engagement. The social networking websites as Facebook, Instagram, and Twitter are the most reliable platforms for marketers now.

Among all these, Instagram, which is an image-based content platform, makes it more ideal for the consumer product marketers to reach easily to the target group. Instagram outweigh the other SNS (social networking sites) with its reach with its unique image and video content marketing approach, and so the No.1 marketing platform for skincare product marketing.

Why Instagram?

A ‘Think Tank’ research was conducted a year back to find out the power of Instagram as a digital marketing tool based on the three major aspects of marketing as:

-Adoption

-Engagement, and

-Content.

In case of adoption, Instagram reaches to 400 million, and almost 92 percent of the premium brands have their presence on Instagram. One major finding which makes Instagram the favorite of cosmetic marketing is the reason that it is highly skewed to women of younger age. Almost 90% of the current Instagram users are less than 35 years of age, and most reassuringly 68% of the total Instagram users are females and women hold the major share of followers for Instagram for the majority of brands.

Instagram marketing tactics

-Using your customers itself to feature products

The best approach to reach out to consumers on Instagram is to engage customers to reach out to more through featuring themselves using your products. Premium brands now ask their customers to upload selfies featuring their products or impact of it to be shared with others as hashtag contests. Winners of this contest do get gifts. Young consumers also take it as an exciting opportunity to feature themselves in the limelight or a while and share it with their friends and followers.

-Use influencers to engage consumers

Another successful approach to Instagram marketing by the leading beauty care brands is to use the opinion leaders as influencers. Instead of reaching directly to consumers, cosmetic brands request the celebrities to use their products and post pictures on their Instagram accounts. These images can speak without words to billions of fan followers naturally.

-Customer orientation

It is always a welcoming approach to engage the customers by giving them an opportunity to learn skin care tips through your tutorials on Instagram. Instead of trying to promote the products directly, many of the premium brands now post their backstage photos, which give a very serious and professional perception about the brand.

These are just a few to try out; however, Instagram is a global platform which creates unlimited opportunities for the marketers to reach to real people and influence their decisions. We will come up with more such tips and tricks in the forthcoming articles too.

Author bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.

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Are You Interested in a Royal Tour of Great European Cities?

You may have traveled all through your native country. But have you seen many other places in the world? If you think you have seen and done it all, you could not be more mistaken. However, you may feel that you have a valid reason for staying at home during the seasons when you could be out and about, exploring the world. The reason may well be that you don't believe you can afford it. But, once again, you would be mistaken. There is a whole new way to travel to the best places in Europe for a price you can easily afford. 

Cardiff Bay at night 

- image::upload.wikimedia.org/wikipedia/commons/0/03/Cardiff_Bay_at_night.jpg

A Whole New Series of Tours to Europe is Now Available

A whole new series of luxury tours of Europe is now becoming available for people all over the world to enjoy. For example, if you knew that such a tour service included trips in Cardiff or any other location that interested you, wouldn't you check it out? You have nothing to lose by inquiring about schedules, itineraries, and rates. Why sit at home bored during the summer when you could be exploring a whole new part of the world? Instead of sitting on your couch, you could spend your spring or summer exploring the whole wide world.

What Part of Europe Would You Most Like to See?

There are so many fascinating and wonderful places to see in Europe that a list of them would take longer to read than most people have patience for. But if you have a definite place in mind, such as Cardiff or any other great European city, now is the time to make plans to see it with your own eyes. There is a whole new style of tour service that is offering visitors from every part of the world the chance to cross a very significant goal off their list. If you are serious about breaking out of your boring routine and seeing where your ancestors came from, the time to do it is now.

This New Tour Service is a Group Like No Other

There are many features that mark off this particular tour group from others that claim - but fail - to match up to the same high standards. You won't have to stand around in a large clump of people and be led around like sheep from one sight seeing attraction to another. This new group focuses on small groups of people who can thus be treated in a unique and individual fashion, not like sardines in a tin. If you relish the thought of actually enjoying yourself on a trip, this is the service you need to check out today.

The World Wide Web is the Place to Reserve Your Tour

You no longer have to rely on dusty old tour books or travel brochures to book the trip of a lifetime. In the 21st century, you can do it all using the power of the world wide web to guide you. A few clicks of your mouse will get you booked on a grand tour of Cardiff or any other location that you care to visit. All you need to do is log on to the web in order to learn everything you need to know about this very unique and original new tour service. Once you do, you'll be amazed at what you've been missing out on. This is one journey of discovery you owe it to yourself to embark on.

There is No Time Like the Present to See the Wide World

Now is the time for you to break out of your boring spring or summer routine. You can accomplish this goal by getting out of your house and going to see Europe. Best of all, you can do so in a style that was formerly reserved only for the very rich and powerful. Today, all of the pomp and luxury that was formerly reserved for the VIP's of the world can be enjoyed by people just like you. This is your time to get in on the action, so log on to the web today to get started.

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Are You Looking for Some Children's Shoes? Read This!

Today, we can buy products and services on the Internet. There are special websites known as e-commerce sites. They contain a variety of products organized into categories which you can search through. We can browse through these categories and find items to purchase. Some examples of online stores are Amazon, Ali Baba and Spendless.com. The latter is an online store which sells footwear exclusively. It is based in Australia and operated by a local company. They sell the latest fashion items at affordable prices. Here is more about what they have to offer.

About the online store

The Spendless Store began as a brick and mortar retailer in Australia in 1988. Over time, the store has grown to have over 170 different branches across Australia. The company has more than 700 employees who work to deliver a quality shopping experience online and offline. The company also provides career opportunities for those who would like to work in the retail industry.

Shoe categories available in Spendless.com

There are many categories of shoes which are available in this online store. They include:

1.   Kids’ thongs

2.   Men's sport luxe shoes

3.   Kids’ casual shoes

4.   Kids’ sports shoes

5.   Women's spring racing heels

6.   Women's crowd favorite heels

Each of these categories has its own dedicated page where shoppers can browse and buy the shoes they want. In each page, Spendless.com displays between 9 and 30 products. Moreover, the shoppers have the option of sorting these items out according to a number of qualities. Examples of these are the position, brand, colour, size, price and product name. In addition to these navigation features, the store also has a search bar where you can enter the name of a product and find it directly without having to browse. Some of the most popular categories are the kids shoes.

Kids Casual shoes

This is a category which contains shoes that kids can wear casually at home or at play. They are comfortable, light, easy to wear and easy to clean too. Some of the brands available at Spendless.com include the Hula, Toby, Rover, Tammy and Dodge kids' casual shoes. Girls can find the Alana casual pumps and the Peggy slip-ons while boys can find the Hoop and Roger casual shoes too. There are multiple pages of this category of shoes in this online store.

Kids Sports shoes

Kids love to have fun in the outdoors. They play a variety of games and even sports too. To facilitate this, there are shoes made specifically for these activities. They are known as sports shoes and Spendless.com has a collection of such available in their online store. Some examples of brands which you can find in this online store for this purpose include the Max, Raider, Levi, Rubble and Racer boys' sports shoes. The store also stocks Skye sports shoes for girls.

Conclusion

This online store has some extra special features to improve the convenience of buying kids shoes. Firstly, they provide free shipping for all orders which have a value exceeding $40. The orders are shipped from the retailer's main storage location in Metropolitan Adelaide, South Australia. Products are delivered through the Australia Post. The store also facilitates After pay. By using this facility, shoppers can buy products online and make a partial payment. The balance is completed within a fortnight of delivery. More information about this can be found on the Spendless.com website.

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