>> Jul 1, 2013
Postcards, quintessentially is just a piece of paper used for writing a message and mailing it across the traditional mediums. Even though in the present day and age of highly fast paced technologies, the postcards have maintained their characteristic old school charm and an aura of simplicity and alluring nonchalance around them. Even though it is so much easier to touch bases on via social networking websites and emails etc, it definitely feels superlatively overwhelming and good when we receive a postcard.
When used carefully, postcards may act as a poignant and strong marketing material for the business. Here we shall discuss the three core aspects in designing the postcards, which would render the business with a strategic advantage, allowing them to connect with users too simultaneously.
Discover these three little known strategies below:
Pay due attention to the printing material of your postcard
Nothing of great significance can be achieved without getting the bases right. And while we are talking about the postcard designing, one basic and quite easily left ignored strategy is to get the aesthetics of the postcard right. Sit back for a minute and think about all that you are going to need in designing the postcard – whether these are the stationery items, the texture and color of the postcard, the feel and fragrance of the same etc, it all needs to be perfect and should do perfect justice to your business and its brand image.
If you cannot arrange for all of these features, the best option would be to get the postcards printed from the expert services providers. It will save you a lot of time and effort and will ceaselessly contributes towards supporting the marketing mix of your business.
Keep the creativity intact
A little creativity can always add to the beauty and simplicity of the postcard. Add an element of uniqueness and beauty to the postcard with a dash of creativity. It could be a line, a punch line or an image or a design etc, which would escalate the postcard to new levels.
There are various postcard printing service providers who deliver all of these services at highly reasonable prices.
Express with a well-drafted message
There has to be a purpose of the postcard, a reason why you are sending or mailing it to your mailing list or selected list of clientele etc. A postcard should convey the reason behind its existence. The reason should be expressed creatively, with a dash of humor and wit, and in a personalized way. A hand written note would work wonders, and there are various fonts and printing tweaks that replicate the design as closely as possible.
These were the three unexplored features of postcards. Let us know if the strategies work for you, or if you have something more to contribute in the comments section below.