Sound Cloud or Spotify: Content Marketing and Social Music
>> Mar 20, 2019
The evolution
of music streaming platforms has been an important topic. As a user of
SoundCloud and Spotify, a lot of people are not only attracted to the
platform's service, streaming audio files, but also the active communities that
are formed by active users.
With the
prevalence of social media platforms, and music marketing sites like buyplaysfast.com combined with the unique ability of the music to bring unity to
the people, regarding of race, gender, or race, create a captivating niche (the
one where people with the same taste in music can share, discuss, and relate
the songs that they are listening). In this article, we would like to
investigate how two of the most popular music platforms could be used as a tool
to support an online community.
SoundCloud
It is a
platform that is built around consumptions of user-generated audio files.
Usually, it's the first social media platform that comes in mind if you are
talking about music from independent musicians and underground record
producers.
Today, a lot
of major record label, music artists like Damian Marley and Zedd, favorite
indie bands like Red Bull, as well as well-known news personalities or
organizations like NPR, are using SoundCloud as their main publishing social
media platform to share and distribute exclusive audio contents.
After
registering to the platform, all users can record as well as publish not more
than 120 minutes or 1 hour and 30 minutes of audio content. People who decided
to pay for premium accounts can gain access to additional features like more
hosting space or more in-depth engagement analytics.
A few years
ago, SoundCloud announced that they would be introducing advertisement to its
premium United States users who frequently publish to a broader audience.
According to the news agency, The Guardian, SoundCloud is the second biggest
music streaming service platform all over the world, behind YouTube. It was
launched in 2008, with active users of over 250 million, 175 million monthly
listeners, and with 12 hour worth of audio uploaded per minute.
It has
features like music discovery, Timed Comments that allow users to comment on
specific timestamps in the audio contents, advocacy, and inviting discussions.
The SoundCloud's application programming interface makes it a lot easier to
share and use audio using its mobile application and embedded widgets. First,
you need to consider how SoundCloud will fit in your content strategy.
Are you ready
to committo a new channel? Adapting and adjusting to a new social media
platform and neglecting it after, is a total waste of time. So before you
record your content first, make sure that the publishing calendar, as well as
the target audience, are adequately developed, and your objectives are apparent.
Doing Podcasts, interviews, or transcribed blogs are an excellent way to start
with SoundCloud
Spotify
Spotify is not
a platform to publish audio contents like SoundCloud, but rather it is a music
streaming service that is integrated heavily on social sharing. As of today,
Spotify is the most successful music streaming service with at least 10 million
paying subscribers.
That is thanks
to their royalty agreement with the biggest record labels in the music
industry; users can listen to any music without the risk of copyright
infringement. Spotify has this model called "Freemium" model, where
non-paying subscribers are denied mobile download access and must experience
advertisements — paying users to get an advertisement-free music listening
experience with access to their offline mobile features.
Subscribers
can follow or unfollow famous music artists subscribe to public playlists or
listen to a real-time live feed of what other subscribers are listening to.
Social music
platforms gain strength from the music industry's unique ability to unite people
with the same interest, and what better interest to share than one's favorite
singer or band playing their songs. You need to remember that music and social
media are not meant to drive services or sell products, but rather bring people
together and connect with one another. That connection is essential, no matter
what business, brand, or user.
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