Can Google’s Rich Cards Change the Future of SEO?
>> Jul 18, 2016
Rich cards are the new Google search
result format. The format is currently limited to specific interests. However,
in the course of time, it may be used to address your search engine
optimization requirements. This article reflects on the new product of Google.
Rich Cards –
What is it?
Rich cards come when you search on
mobile devices. Appearing on top of mobile results as a digital card, the product
is actually a carousel, which means that users can scroll through the videos or
images from left to right. Found solely in mobile search results, the cards offer
information that is not available in traditional listing.
How to Implement
the Cards?
Every business owner aims to get his
or her site on top of ranking pages. With the help of an expert SEO
professional, you can ensure that your site is displayed as a rich card on top
of result pages of particular search results.
However, rich cards are presently
available only for recipes and movies. Google will soon make rich cards
available for other interests as well. Thus,
in the event that your site is not about recipes or movies, you can in future
display your site as rich cards. Stay abreast of the implementation process of
this new product, so that you can gain a competitive advantage in future. You can
implement rich cards with the help of schema.org markup.
How to
Implement It with JSON-LD?
During the time of coding your pages,
the SEO expert can use JavaScript Object Notation or JSON. JSON permits
developers to arrange data across Internet with the help of Linked Data. It is
a method to let Google boot know what content your page has. This information
helps Google to display your site as rich cards.
Rich Cards – How
to Assess the Success of the Markup?
If you are not sure whether the code
you are using is right or not, you can check the viability of the markup.
Google offers online Internet marketing
experts special tools for the testing.
Plug the URL of the page you have
marked up into the space on the form and click “Run Test” button. The tools
will offer you the desired result and inform, if there are any errors.
How to Check If
the Cards Are Indexed?
Google has introduced a tool to
check how many cards are indexed. This tool is part of Google Search Console,
of which most online
Internet marketing experts have
an account with Search Console.
The left side of the sidebar of the
Search Console has a segment called Search Appearance. The segment of Rich Cards is present exactly
below the Search Appearance. By clicking on the former, you can see how often
the rich cards are appearing on search engine result pages.
The tool can also offer you an
insight into mistakes in rich cards, if any. But, if you have already tested
the markup, you will not come across any error.
Google will also check and inform, if
you are making complete use of the features of the rich card.
At the present time, Google offers rich cards
only for sites that have content related to recipes and movies. But, in due
course, the facility may extend to other sectors. Knowing about the new format
in advance can help your business to face the onslaught of a new Internet
marketing technique.
Author Bio – Susan Jones has 10
years of experience in a dental SEO company. She is considered one of the most famous names among the fraternity of
SEO for dentists. Susan keeps
herself updated with the latest advancements in the field of Internet
marketing.
0 komentar:
Post a Comment