>> Nov 23, 2016
When it comes to online marketing, the place of search engine optimization (SEO) cannot be overemphasized. SEO is the holy grail of internet marketing success and it is an ongoing project. Most website owners assume to their own detriment that Google will somehow find them and this never happens.
While there are millions of websites out there, research shows only 52% are leveraging the vast potential available. If your website is struggling, you need to hire an experienced SEO expert as you concentrate on the core business. These experts have the experience and insight to revolutionize your website and improve sales conversion. The idea in SEO is to provide a great user experience and to stay ahead of Google’s algorithms.
Here are some of the advanced techniques your SEO consultant should explore:
1. Website Audit
This is one of the most obvious yet overlooked SEO strategies. You can only improve your site’s ranking by identifying what is working and what is not. Auditing the site’s framework is done over a period and there are tools which you can deploy in evaluation of your site. Look at the speed score, SEO score, warnings and general user experience. Tweaks to the system will improve user experience leading to more click and eventually better conversion.
2. Leverage Target Audience Data
You need to understand what your target audience wants and if you don’t have enough traffic currently, you can’t find this. Luckily, you have many other competing websites and you can get ideas from conversations with their customers. Data research helps you to understand what the end user really wants and you can then optimize your pages around these ideas.
3. Optimize Your Landing Pages
Marketing Sherpa says that 44% of clicks for B2B companies take users to a homepage. This highlights the value these companies have put on their homepage. However, this also denies them a chance to increase conversion. You must create as many standalone landing pages as possible. These pages will provide a better user experience compared to the ordinary homepage. Dell is a good example of websites taking advantage of landing pages with over 100 of them. The company witnessed a 300% increase in conversion after testing the multiple landing pages.
Every website is unique and your SEO consultant needs to evaluate where the problem lies before building an SEO strategy.