>> Apr 26, 2016
With the advent of internet and e-commerce, shopping habits of the customers have changed with the rapid technological developments all across the globe. Nowadays people can access internet facility from their desktops, laptops, mobile phones, tablets, whenever and wherever they want.
But to find out why people use internet marketing, let’s first find out the benefits that internet marketing provides to its customers.
Presently people can purchase their products online which often costs much lesser than shopping in the retail department stores. Moreover, online e-commerce websites also offers a plethora of products of thousand different brands, which one can never find under one single roof.
Customers stays regularly updated
E-commerce sites with the help of social media and digital marketing techniques most of the time keeps their customers updated through emails and online ads. Any discount offers offered by the selling brands are instantaneously updated and can be downloaded on the go, throughout the day and night through smartphones and tablets.
Customers are able to compare online
One of the biggest advantages of marketing and buying online, is that the customers can compare their desired products or services from the comfort of their home. So instead of having to visit a multitude of different retail outlets, the buyers can easily open different websites and compare prices or features of the products and services that they wish to buy.
There are even several price comparison websites found on the internet that the customers can use, to avail the best possible rates available (at that point of time) for their desired products.
Transparent product information
Most of the reputed e-commerce websites across the globe, offers clear and consistent product information to all its users. So, there is very little chances of mishearing or misinterpreting what the sales person said, as it sometimes may so happens in the retail stores. Moreover, the internet is always a better place for researching comprehensive product information, which is more authentic than relying on the knowledge of the sales advisors of the retail stores.
Transparency in pricing
On the e-commerce website customers can take the advantage of pricing which can change regularly or even take advantage of any special offers that lasts for a limited period, as all these price information can be accessed 24 hours and 7 days a week. On the other hand, discount prices in retail premises can only be accessed whilst the store is open on their working days.
Most of the popular e-commerce websites allow the customers to track their purchases online. There are even some e-sellers those who allow their customers to choose their alternate delivery addresses and select their delivery date and time.
Last but not the least, one of the major attractions and benefit offered by online marketing is that the customers can shop anytime they feel comfortable, as long as they are connected to the internet. There are many online shops that nowadays start their discount sales at midnight on particular days like Christmas, Halloween, Thanksgiving and others, so that the customers can be encouraged to shop all the hours and avail the maximum discounts on their desired purchases, during those days.
Author bio: Neha Mishra works with digital marketing team of Organizein.com. She also provides social media services in Los Angeles to her clients looking to boost their business. She also takes care of writing part of her team and has written articles on Social Media, SEO, Web Design and many more