Why Instagram Stories Are A Must-Use For Businesses
>> Aug 15, 2018
For
any business to grow, it needs to maximize profits while lowering costs and
having a high ROI. Instagram Stories feature with its massive reach can be able
to create brand awareness, engage lots of people, and in turn increase sales.
Instagram
Stories boasts of 300 million daily users - over a third of which view Stories
every day.
In
fact, some businesses like Drive Now saw a 3 times increase
in the
leads and 10.7% decrease in cost per click ads when it used a special offer ad
in Instagram Stories to reach new customers.
Retailer
Country Road, while promoting Capsule, reached a larger audience of 409,000
customers, had 83,000 video views, and also enjoyed 18 times return on ad
spending.
Whereas,
Asos, an online fashion retailer, used videos to increase brand awareness and
engagement in the USA and the UK. This led to a 3-point rise in brand awareness
and a 14-point increase in ad recall.
Moreover,
seeing as Instagram Stories can be used in many different ways, not only can
all kinds of businesses benefit from it, but it can also keep engaging
customers in many ways. Further, it has several features like geotagging and
hashtags that make it easier for customers to find a business and connect with
it.
Find
out more reasons why your business must use Instagram Stories from the
infographic which you can see through the link below.
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