SEO-Friendly Web Design: What To Know

Search engine optimization is important to every business and individual who wants to maintain a website today. Without using search engine optimization for their websites, it gets much more difficult for those same websites to maintain visibility on the web. Even though search engine optimization is an important aspect of maintaining a website, this collection of best web practices is not something to implement after designing the entire website. The best SEO practices start right when the website is in its initial planning stages. Today, SEO friendly web design is the key to achieving a better optimized and more visible presence on the web.

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What is SEO friendly web design?

Although it sounds complicated, the concept behind SEO friendly web design is actually pretty straightforward. SEO friendly web design is a collective of practices that enable a website to be found on the web. By using search engine optimization practices when designing a website, it enables search engines to later find, explore, and index web pages within a website. When an entire website gets indexed, it allows users to find the website by means of a search engine. This process is what enables websites to be found on the web, and it all starts with developing the website to be SEO friendly in the first place.

The elements of SEO friendly web design

SEO friendly web design starts with just a few essential elements. A few of these essential web design elements include a content management system, search engine accessibility, and securing web hosting and a domain name.

Search engine accessibility starts with finding ways to make a website or several web pages more accessible to search engines. Search engines generally access websites through what is known as a web crawler, a type of automated program that browses the web and copies data from web pages in order for search engines to index them. The main way to make a website more visible to search engine crawlers is optimizing the website and its content to enable the crawling. Keeping website content based on text only is one way this is accomplished. Clean website code and content is easier for a search engine crawler to read, rather than if the content and code remain cluttered and hard to read.

Content management systems are a type of program used to create and manage different types of content. Today, businesses and individuals have many options for content management systems, such as blogging platforms or business-oriented databases that draw up content as it is needed for consumption on the web.

Before worrying about content management systems and making the website accesssible to search engines, SEO friendly web design starts with securing a memorable domain name along with a good hosting plan. A good web host keeps a website up and running fast, as well as troubleshooting problems with keeping the site up on their end. Domain names are essentially the name of the website, the web address that users type into web browsers. Businesses and individuals should select a domain name that not only reflects their business niche but the content that they plan to host on their website.