>> Feb 7, 2016
Digital Signage is an electronic display that is used to provide information. It is a modern way to reach out to patrons. This advertising tool plays a huge factor in business impact and engaging hotel guests.
The hotel industry adopted these screen when it first evolved and since then enjoyed its many benefits. They include flexible deployment, reliable operations, scheduling and advertisements. The benefits of electronic displays for hotels are similar to the benefits of other markets and industries.
The primary benefits of this technology are mainly related to superior guest’s services thus improving hotel marketing strategies. There are a number of ways in which digital signage has transformed a hotel guest experience. The most significant ones are discussed in detail below.
Informing Guests about Amenities
This LED display is used to provide basic information about check-in and check-out times, hotel restaurant hours and the amenities available to them. These amenities may include gyms, gift shops, spas, swimming pools, and conference halls.
In short, these boards will be an awesome way to advertise for your hotel, as it makes sure your guests know what you have to offer. Research has shown that such HD screens have an awareness rate that is higher than any other form of advertisements. It presents a good way to ensure your facilities are strongly promoted leading to improved sales and revenue.
Navigation through Displays
Visiting guests often have trouble navigating to different areas of the property and often enlist the help of hotel staff for directions. Digital display eliminates this difficulty by providing interactive maps to guests thus significantly reducing staff overload. Not only that, it also improves guest experience.
Dynamic signs in elevators also enable guests to make decisions on the move without the need of complicated IT systems or hotel personnel.
Frequents Questions and Answers
You will be surprised by the number of questions that are frequently asked by guests. Again, it is the duty of hotel personnel to patiently answer and help the guests in order to make their stay pleasant. These sign boards are a great way to display frequently asked questions and provide answers to guests in an innovative way. This virtual concierge gives more free time to staff to focus on other areas.
Providing Information about Local Attractions
Digital signage can provide guests information about local attractions, festivals, and areas of interest around the hotel. It can direct guests to these locations effortlessly. This can lead to increase in sales revenue and also promotes tourism in the area. Promotions can also be highlighted through such electronic hoardings.
Welcoming Guests for Specialized Occasions or Events
When a hotel hosts a party, wedding, or conference, these boards can display personalized messages to the attending guests. It prevents hotel staff from having to deal with irate guests who are lost or bottlenecks. Moreover when agendas alter, these can be used to display the updated changes of the latest schedule outside the conference halls.
Advertising For Other Business
These hoardings can be also used to advertise for local business. Transportation, restaurants, gift shops, spas and other organizations can use hotel signage to advertise their products and services. This can increase hotel revenue as well as improve customer satisfaction.
There are countless other advantages of such displays in the hotel industry. They improve customer service, increase staff efficiency, and drives incremental profit for the hotel.