Digital Signage - A Revolution in the Hotel Industry
>> Feb 7, 2016
Digital Signage is an electronic display that is used to provide
information. It is a modern way to reach out to patrons. This advertising tool plays
a huge factor in business impact and engaging hotel guests.
The hotel industry adopted these screen when it first evolved and since then
enjoyed its many benefits. They include flexible deployment, reliable
operations, scheduling and advertisements. The benefits of electronic displays
for hotels are similar to the benefits of other markets and industries.
The primary benefits of this technology are mainly related to superior guest’s
services thus improving hotel marketing strategies. There are a number of ways in
which digital signage has transformed a
hotel guest experience. The most significant ones are discussed in detail
below.
Informing Guests about Amenities
This LED display
is used to provide basic information about check-in and check-out times, hotel
restaurant hours and the amenities available to them. These amenities may
include gyms, gift shops, spas, swimming pools, and conference halls.
In short, these boards will be an awesome way to advertise for your
hotel, as it makes sure your guests know what you have to offer. Research has
shown that such HD screens have an awareness rate that is higher than any other
form of advertisements. It presents a good way to ensure your facilities are
strongly promoted leading to improved sales and revenue.
Navigation through Displays
Visiting guests often have trouble navigating to different areas of the
property and often enlist the help of hotel staff for directions. Digital display eliminates this difficulty by
providing interactive maps to guests thus significantly reducing staff
overload. Not only that, it also improves guest experience.
Dynamic signs in elevators also enable guests to make decisions on the
move without the need of complicated IT systems or hotel personnel.
Frequents Questions and Answers
You will be surprised by the number of questions that are frequently
asked by guests. Again, it is the duty of hotel personnel to patiently answer
and help the guests in order to make their stay pleasant. These sign boards are
a great way to display frequently asked questions and provide answers to guests
in an innovative way. This virtual concierge gives more free time to staff to
focus on other areas.
Providing Information about Local Attractions
Digital signage can provide guests information about local attractions, festivals,
and areas of interest around the hotel. It can direct guests to these locations
effortlessly. This can lead to increase in sales revenue and also promotes
tourism in the area. Promotions can also be highlighted through such electronic
hoardings.
Welcoming Guests for Specialized Occasions or Events
When a hotel hosts a party, wedding, or conference, these boards can
display personalized messages to the attending guests. It prevents hotel staff
from having to deal with irate guests who are lost or bottlenecks. Moreover
when agendas alter, these can be used to display the updated changes of the
latest schedule outside the conference halls.
Advertising For Other Business
These hoardings can be also used to advertise for local business. Transportation,
restaurants, gift shops, spas and other organizations can use hotel signage to
advertise their products and services. This can increase hotel revenue as well
as improve customer satisfaction.
There are countless other advantages of such displays in the hotel
industry. They improve customer service, increase staff efficiency, and drives
incremental profit for the hotel.
No doubt that digitalization plays an important role in every business and also in human’s daily life. To spread more the words about your business, don’t be hesitant to take benefits from social media like twitter and then focus on increasing the uk twitter followers. While
digitalization in hotels is an add on to the luxury and convenience, kind of a boom in the hotel industry; it is most likely that people in this industry still need uk retweets buy service to obtain the most functions of twitter on promoting the business, reaching potential customers and improving returns.
Different local businesses including
www.abestfashion.com, an online fashion
magazine, can advertise via digital displays in hotels. This kind of magazine
can share to the hotel guests the latest fashion info like the trendiest mehndi design images that would be hit
all along the year.
4 komentar:
Sekarang nampaknya DIGITAL tidak bisa bisa dipisahkan dari kehidupan yahhh semacam Kebutuhan Wajib baik itu di hotel-hotel maupun rumah tangga.
yes there are countless advantages.
Very interesting review ... thank you for willing to share
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