Internet Marketing Through Blogging and SEO
>> Apr 16, 2016
One of the easiest and most
effective ways of Internet marketing is blogging. Every business enterprise should
have its own blog, embedded in its website. It is a natural way to engage
customers to the website. At the same point of time, the blog should be related
to the services or products, as offered by the company.
Managing
the content along with SEO:
Article
body:
Most of us filter down the interests,
while blogging. As a result the blog can become boring in the long run. It is
recommended to broaden the subject matter. For example, if a salon company
opens a blog, the subject matter should not be only related to salon services.
To engage more customers the blogger can involve fashion trends along with
beauty tips. This will help in bringing a lot of traffic to the website.
Keywords
placement:
The best suggested length for blogs
is 600-800 words. It is advised not to make it too long. The words count should
always give enough space to add a good number of keywords. However, don’t
overstuff the content with keywords.
Try to make it to a ratio of 2:5.
Your topic may also vary between 300-500 words. For better SEO, include your
top keywords in your title and first paragraph. This where the backend of the
search engine spiders look for. Be sure that the language sounds natural and is
easy to understand.
Image
placement and optimizing it:
Visuals are always attractive. No
one likes to read a flat and monotonous blog post. Give beautiful post-enriched
images as much as possible. If you don’t have relative pictures, you can also
give infographics. Infographics are graphically designed.
However, don’t give heavy pictures.
Compress the resolution of the pictures to 72dpi. The lesser the dpi the lesser
time the pictures will take to load. Additionally, if possible give the ATL tag
along with the picture.
Optimizing
the Meta Description
Meta description is at the forefront
of the blog post. It works the best, if you select a small text that is
enjoyable to read. Make it concise and full of keywords. You can also use long
tail keywords for proper search.
Linking
your blog post to other articles and web pages
Internal links are very important
tools, for better positioning of your pages. These internal links are commonly
known as contextual links. They are useful because they are placed within the
sentences and paragraphs. Moreover, it readily comes up within the related
searches pages. Continuously process will also generate new traffic.
Guest
blogging
There are number of blogs that are
already highly optimized. Since they are very popular, most of the time they
hire writers to write for their blog posts. It is beneficial if you are new
blogger and looking for good online presence.
You can mention about you at the end
of the article. This is a very useful in generating content specific traffic,
to your own website. However, don’t give too much information about yourself
and your blog. Always be content specific, so that the readers don’t lose
interest while reading it.
Digital
marketing
Now, that you have a blog and you
are posting informative topics, you need to market it. A huge amount of money
can go in a fluke, if you don’t plan it accordingly. The best way of letting
everyone know that you are a blogger is by email marketing.
You will get number of web portals
that allow you to send free bulk mails. But, most of the time free mails often
land up in spam. For effective marketing, you can opt for bulk email marketing services in Mumbai. Their services are affordable and works real
time.
Lastly, maintain a good relationship
with other bloggers. Networking can help you a lot as well. Go to related
events and bloggers meet, when invited.
Susan
Carter is a senior sales consultant at GingerDomain.com. She writes
prolifically on the various issues and concerns of contemporary online
marketers.
1 komentar:
Great Blog on Internet Marketing ..
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