What are the benefits of Internet marketing to customers?
>> Apr 26, 2016
With the advent of internet and
e-commerce, shopping habits of the customers have changed with the rapid
technological developments all across the globe. Nowadays people can access
internet facility from their desktops, laptops, mobile phones, tablets,
whenever and wherever they want.
But to find out why people use
internet marketing, let’s first find out the benefits that internet marketing provides to its customers.
Cheaper
prices
Presently people can purchase their
products online which often costs much lesser than shopping in the retail
department stores. Moreover, online e-commerce websites also offers a plethora
of products of thousand different brands, which one can never find under one
single roof.
Customers
stays regularly updated
E-commerce sites with the help of
social media and digital marketing techniques most of the time keeps their
customers updated through emails and online ads. Any discount offers offered by
the selling brands are instantaneously updated and can be downloaded on the go,
throughout the day and night through smartphones and tablets.
Customers
are able to compare online
One of the biggest advantages of
marketing and buying online, is that the customers can compare their desired
products or services from the comfort of their home. So instead of having to
visit a multitude of different retail outlets, the buyers can easily open
different websites and compare prices or features of the products and services
that they wish to buy.
There are even several price
comparison websites found on the internet that the customers can use, to avail
the best possible rates available (at that point of time) for their desired
products.
Transparent
product information
Most of the reputed e-commerce
websites across the globe, offers clear and consistent product information to
all its users. So, there is very little chances of mishearing or
misinterpreting what the sales person said, as it sometimes may so happens in
the retail stores. Moreover, the internet is always a better place for
researching comprehensive product information, which is more authentic than
relying on the knowledge of the sales advisors of the retail stores.
Transparency
in pricing
On the e-commerce website customers
can take the advantage of pricing which can change regularly or even take
advantage of any special offers that lasts for a limited period, as all these
price information can be accessed 24 hours and 7 days a week. On the other
hand, discount prices in retail premises can only be accessed whilst the store
is open on their working days.
Most of the popular e-commerce
websites allow the customers to track their purchases online. There are even
some e-sellers those who allow their customers to choose their alternate
delivery addresses and select their delivery date and time.
24/7
shopping
Last but not the least, one of the
major attractions and benefit offered by online marketing is that the customers
can shop anytime they feel comfortable, as long as they are connected to the
internet. There are many online shops that nowadays start their discount sales
at midnight on particular days like Christmas, Halloween, Thanksgiving and
others, so that the customers can be encouraged to shop all the hours and avail
the maximum discounts on their desired purchases, during those days.
Author bio: Neha Mishra works with digital marketing team of
Organizein.com. She also provides social media services in Los Angeles to her clients looking to boost their business. She also
takes care of writing part of her team and has written articles on Social
Media, SEO, Web Design and many more
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