The 5 Times You Actually Need a Prototype of Your Product
>> Apr 10, 2018
Whatever item
your business intends on producing and introducing to the market, creating a
working prototype is a critical step in the design process. While an
unnecessary prototype is a waste of valuable time and money, lacking a
prototype when you need one can cost you even more money and time. This does
not take into account the associated frustration that comes with having a false
product start.
The extra
planning and investment you put into your prototype will eventually pay off
big. Even outsourcing your prototyping project for accurate and affordable 3D
modeling by PhotoModeler, for example, will streamline the entire process. Here are five
situations when you actually need to have a prototype of your new product.
1. To Evaluate and Test the Design
On the other
side, design drawings and ideas can sometimes vary significantly from
real-world situations your product will experience. When you have a prototype,
you have an actual product that will help you determine aspects that need to be
discarded or revised. Also, the prototype will help you find omissions that
were previously not noticeable on paper.
2. For Patenting
If your new
product is unique enough, you should consider getting
a patent for it. It does
not help that you come with a novel product idea only to have another business
produce a similar product. All because you failed to patent key design aspects
that another company takes advantage of the situation.
Also, your
working prototype will help your patent lawyer have an idea of what aspects
might be patentable. Furthermore, it also helps find out what parts of your
product likely violate existing patents.
3. Clarification of Production Costs
Prototyping
before actual production gives you a first glance into the production process
to see what steps need to be changed, removed, or combined. Apart from
streamlining your production process, the prototype will also help keep actual
production costs down to a minimum. Plus, any production issues will be solved
even before mass production starts.
4. For Approval from Higher-Ups or Buyers
If creating a
product for someone higher up in a company, or a buyer who wants a custom-made
item, you need to demonstrate that you can deliver. Other situations that
require a prototype include when you need a proof of concept, need to show the
product to a retail buyer, or when a focus group will review your new product.
It is also easier
to sell your product to potential customers when you can present to them a
working prototype they can hold and manipulate during a marketing presentation.
Without the prototype, all you have is a concept, which makes it difficult for
any client to commit to purchasing.
5. You Need to Explore Further Possibilities
In some cases,
you might be working on two or more very viable possibilities of your product,
but you do not have a clear direction of what is best. In fact, there could
also be disagreements within your design team on what your new product can and
cannot do. Ordering multiple prototypes of various types and more, for A/B testing will help you get cold hard
facts that will inform better decision making.
Apart from the
scenarios above, having a prototype built is an exciting step in any product
lifecycle as you see an idea come to life. Plus, the prototype is a critical
tool for creating documents like instructions and procedures before even mass
production starts – saving you time, effort, and money. The moment you can
finally touch, hold and use an actual working product, you know you have made a
significant step as an entrepreneur!
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